In many states and cities, my home base of Alabama included, marijuana still has highly negative connotations. POTHEADS is a concept packaging project created by Tommy Truong with the goal of destigmatizing cannabis use. Because “pothead” is slang for a person who smokes marijuana, the graphics are seen throughout the concept are a visual play on words. The illustrations are intricately designed, and the thoughtful window allows the consumer to see what’s beyond the stigmatization. Tommy’s packaging reclaims the term “pothead” in a clever and artfully curated product.